Ship the thing
An idea counts when someone can use it. I like going from brief to running software.
About LiLChe
I like turning ideas into things people can actually hold — campaigns, events, then software. Living between Vietnam and Finland taught me that a story only works when it is told in the right register for the person in front of you.
Story
I studied International Business and worked in marketing and events — Gantt charts, Miro, Figma, HubSpot, guest check-in, recap clips. The interesting part was never the slide. It was the moment an idea had to stand in a room.
ReLoveVN comes from that: a long-running product of my own, warm enough not to feel like a warehouse. The cream-and-gold signature carried onto lilche.com too.
lilche.com is not a LinkedIn replacement. It is the place I get to write at full length, take a donation if someone wants, and not rent my layout from an algorithm.
Timeline
2023 — 2024
Marketing & business
Event support from brief to wrap-up, content, timelines, keeping teams in rhythm.
2024 — 2025
Events intern
Ran events end-to-end, HubSpot campaigns, posters and clips in Figma.
2025 — now
ReLoveVN
Started ReLoveVN — a product I am spending the years on.
2026
lilche.com
Opened a personal site — stories and work, not rented from social platforms.
How I work
Two cultures
Vietnam and Finland. I write and design with both ears on.
Less noise, more signal
Not optimised for virality. Optimised to be true, durable, and still mine when I look back.
Good at
- Marketing & events
- Brand storytelling
- Figma / digital content
- Web & app products
- Small systems that actually run